![]() ![]() The patient must be in order to keep receiving the toothbrush replacement parts, but they now also have personalized care tips from their dentist on an ongoing basis. Quip has helped solve the problem of patient retention by keeping the patient connected via their network. Solving Both Healthcare Providers’ and Patients’ Problemsĭental practices have their own issues when it comes to finding and retaining patients, usually location-based since telemedicine is no substitute for actually coming in and getting a check-up or dental work. Rather it is a brush that helps dentists provide ongoing care to their patients after they leave the office. ![]() Quip toothbrushes also aren’t just a shiny new gimmicky toothbrush. Quip effectively got dentists to market their product for them by using their patients’ trust as well as a direct benefit they usually never receive via their healthcare providers’ affiliate relationships. But what makes Quip different is that usually, the product offered doesn’t have any additional perks for the patient. Healthcare professionals like doctors and dentists receiving commissions for recommending different types of medical products is nothing new and is something that patients are often aware of. That’s because opening a dental practice requires expertise and advanced training. Healthcare professionals like dentists are often the most trustworthy influencers. People trust influencers with various subjects and recommendations for products and services. As of March 2018, there were more than 15,000 dental care professionals in Quip’s network. What makes Quip noteworthy from a marketing standpoint is that in addition to effective product marketing, Quip also uses influencer marketing very well. Their smaller size and slick look are a far cry from the neon-colored plastic $1 models found at most drugstores. Even Quip’s manual toothbrushes have generated buzz. They also remind the user via pulses when to brush different parts of the mouth and when to stop brushing. The toothbrush uses vibration as opposed to spinning to clean your teeth. Quip has grown enormously popular because of the toothbrush design. Source Street Cred from Dentists and Users Alike They also give your dentist the ability to gift you up to six months of refills every year by making it to your annual cleanings in a timely manner. Otherwise, Quip sends you replacement toothbrush heads and toothpaste every three months. You can cancel your membership at any time. The kicker is that you can’t just buy a Quip toothbrush at a store and call it a day: you must sign up for a Quip membership and connect to one of their dentists or get your own to sign up. It also rewards users for going to their check-ups by effectively getting their dentists to pay for their Quip toothbrush kits. Quip works with actual dentists to seamlessly deliver personalized dental care tips. ![]() With both manual and electric options, Quip went one step beyond just making a better toothbrush. Now, it’s even changed the way we take care of our teeth.ĭubbed the “Tesla of toothbrushes”, Quip has made a splash in the dental care market. The digital world changes and disrupts everything from hailing a cab to putting food on the table. ![]()
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